An engineer who learned marketing.
Blutis exists so the companies that build electrical products never have to explain their technology to their marketing partner again.
Built from the engineering side of the table.
Blutis was founded by Hamza Baloch, an electrical engineer who moved into marketing. For the past three years he has helped industrial companies explain complex products to the engineers, specifiers and buyers who choose them.
Along the way he saw the same problem again and again. Good manufacturers were hiring agencies that didn’t understand voltage ratings, protection classes or how a product actually gets specified. The result was polished marketing that engineers didn’t trust.
Blutis was built to close that gap: marketing created by someone who understands the product first.
Three principles behind every project.
Accuracy first
Every spec, claim and diagram is checked with an engineer’s eye before it goes out.
Systems, not one-offs
Website, content and campaigns work together as one system that keeps producing leads.
One field only
We work only with manufacturers in the electrical field, so every project makes us sharper for the next.
Hamza Baloch
Hamza holds a master’s degree in electrical engineering and has spent three years marketing technical products to engineering audiences. He leads every Blutis account personally, from positioning and website content to campaigns and sales tools.
To make electrical products as easy to understand and buy as they are to rely on.
Talk to an engineer, not a sales rep.
A 30-minute call with Hamza about your products and where your marketing can do more.
